Agentic Commerce: What’s Real, What’s Early, and What to Do Now
The pitch goes like this: soon your customer will not shop. Their AI agent will, comparing options, negotiating, checking inventory, […]
The pitch goes like this: soon your customer will not shop. Their AI agent will, comparing options, negotiating, checking inventory, […]
Here is the uncomfortable position most retailers are in: AI assistants are recommending products to your customers right now, you
Your product page tells a human everything they need. It tells a machine almost nothing, unless you have marked it
A shopper asks ChatGPT for the best waterproof jacket under $150. Three products come back, compared, with links. Nobody at
A customer wants an espresso machine. In 2020 they compared ten websites. In 2026 they ask an AI for the
A procurement manager pastes DW745-B-24 into your search box. They know exactly what they want, they have budget approved, and
There’s a segment on your site that converts several times better than everyone else, tells you exactly what they want
Most ecommerce teams treat merchandising and search as separate disciplines owned by separate people. Merchandising decides what to promote; search
A shopper opens ChatGPT and types: “best waterproof jacket under $150 for bike commuting.” Ten seconds later they have three
There’s a specific trap that catches scaling ecommerce teams. You evaluate search platforms, get shown forty features, buy the one